There isn’t a single fitness instructor who doesn’t want more clients. Fresh faces means busier timetables, new goals, varying training schedules and of course, more income. New clients keep the job interesting, exciting and ultimately, rewarding. However, many personal trainers struggle to find more clients, and are often left scratching their heads as to why.
For some it can be genuinely difficult to find more people to work with, but it really shouldn’t be. Not when you think that a full-time personal trainer only needs 15-20 clients in order to work 30-40 hour weeks – the average client will train at least twice a week.
Here are five, yet simple ways to get new clients.
1) Find your voice
It may seem a little cheesy, but it’s so important to be your own personal trainer. There are thousands of fitness instructors out there, all in the same boat as you, all looking for work. You need to stand out from the rest. You need to do your own thing, and find a formula that works for you. Now this doesn’t mean doing something totally outrageous, after all, there are only so many roads that lead to fitness. But why not devise your own routines and specific programmes that are perhaps a little different, which make you jump out from the crowd?
Don’t be frightened to do things your way. There are too many similar personal trainers out there, and no one got anywhere by being the same.
2) Do your job well
In order to get more clients, you have to be on it 24/7. There may well come a day when you can’t be bothered or perhaps lack the enthusiasm you did the day before, but you must remember that your reputation precedes you, and clients will pick up very quickly if you’re not giving 100 per cent. Every client deserves your undivided commitment and enthusiasm. They are the ones who have chosen you. They are the ones who have parted with their hard earned cash. And they are the ones who could very easily go elsewhere.
As a fitness instructor, your reputation is vital and it only takes one bad review to tarnish that, potentially unravelling years and years of hard work. On the other hand, a good reputation can spread like wildfire. There is really is no better reference than word of mouth.
3) Going above and beyond
For a lot of personal trainers, their job with the client finishes the moment they walk out the door. It’s down to you to go that extra mile.
Each week, you only have a very small window of time to work with your client. After that, it’s down to them and in a lot of cases, many don’t follow what they have been told or instructed to do. This is where you can help and show to your client that you are with them every step of the way. Remember, good reputations spread like wildfire.
Why not set up a time when you can ring your client and see how they are progressing that week? How about an email where your client can send you any queries they might have? There are many more things you can do: specific weekly training goals, nutrition plans, and food diaries. It’s these little things that can make a massive difference and show to your client that you are willing to go above and beyond and that you want to help.
4) Social media
Creating a social media platform will help build reputations, increase your portfolio, and extend your network. Facebook, Twitter and Instagram are just a few examples of social media outlets that you can use to your advantage. It’s free advertising:
- Create a Facebook page where you can upload information about classes and how they can contact you. Get your friends to share the page with their friends. Before you know it, your page is being seen by thousands of potential clients.
- Create a Twitter page. Link up with other Personal Trainers, fitness bloggers, and health organisations. Networking is absolutely critical for personal trainers. You never know what opportunities may arise from being friends with the right people.
- Create an Instagram page, documenting what you offer through pictures and videos. You are in charge of your content. You are in charge of what you want people to see.
5) Market yourself – weekly newsletter, emails
Weekly newsletters and blogs are great ways to reach out to as many people as possible. Such outlets also give you the opportunity to explain more about yourself and what you have been up to.
Weekly newsletters are an important factor when trying to increase your client base. Letting people know what classes you are running, whether you are offering new deals or even a free complimentary induction class, will inevitably increase the chances of finding more clients. Remember, emails can be shared and just like social media outlets, the more people that see your content the better.
Never under estimate the power of blogging either. Writing blogs is a perfect opportunity to express your knowledge on specific subjects and even critique certain newspaper articles you may have read that week, which you think are misleading. You might not think it, but blogging is a great way to showcase your talent and personality. Building a bigger client base is all about trust. The more they know about you the better.