5 sure fire ways to lose your personal training clients

Keeping hold of your personal training clients is a task in itself, of course your focus is on helping them achieve their goals, but you should always keep one eye on ensuring that you’re doing everything you can to make sure they come back the next day, right? WRONG!

Let’s face it, you’ve got far too many clients and you really need a day off, so let’s jettison those clients quickly so we can start hanging out with your mates on the weekend rather than having to listen to Steve whine on about how his pants don’t fit anymore! Here’s 5 sure fire ways to help you lose clients – and fast.

1. Use your phone constantly

You really don’t want to listen to Heather go on about how her cat has run away again, or how Tom’s weight loss isn’t going so well. So whilst they’re training away on the squat rack, just take a few moments for yourself and look at Facebook or Instagram – literally anything you can to give your clients the impression you’re not bothered. Monday’s a free day now – huzzah!

2. Pile those weights on

Remember everything you’ve been taught about keeping your clients safe? Well, just forget about that and pile those weights on. Let’s see 70yr old Margery try and bicep curl 55 KG dumbbells. Yeah, didn’t think so. She probably won’t be back after she’s popped her elbow out and that means you can have Tuesday mornings off again! Winner.

3. Forget their names

You’re a busy person! You‘ve got clients knocking your door down for the opportunity to work with you. You don’t have time to remember these people! So don’t bother. Who cares if Terry, or is it Dave (?) has questions about their diet. You don’t need to care as you want rid them anyway. For fun, just start making up names on the fly – it’ll help your day go faster and put them off coming back to you. Well, there’s Wednesdays freed up again!

4. Turn up late

Just watch Jeremy Kyle a little longer, Denise can wait. Plus you’re not about to walk out now – you need to know if that guy is the father of that little boy! You want Thursdays off anyway, and Denise knows how to lift weights on her own, she won’t mind if you’re half an hour late. Just text her and tell her to get started on her own.

5. Don’t worry about what your client is eating

Diet plan shmiet plan! Diet means absolutely nothing anyway, so just tell them to eat whatever they want. Hey, your clients might not lose weight or achieve their goals but at least they’re paying you every week right? Besides, you want Friday’s off!

So there you have it, 5 easy ways to free up your week! You’ve easily alienated your clients and showed them that you really don’t care about their well-being and now you can do whatever you want with your week. Besides, you don’t need to be nice to clients to get them to keep coming back right? …oh wait!

Have you got a horror story about your personal training experience? Had a client from hell? Comment below and let us know.



5 signs your personal training clients are about to leave you and what you can do to prevent it

As we’ve previously discussed, maintaining a positive relationship with your clients is vital should you want to retain them as long as possible. But another major part of retaining clients is understanding or at least spotting the signs that they might be losing interest in their training, which means they’re losing interest in you.

So how can you spot these signs and what can you do to prevent them leaving you? Let’s take a look:

1. Failing to show up

If clients are simply not turning up for training, only to offer pitiful excuses, like they lost their keys or “forgot” about the appointment, there’s something wrong. If it happens once every few months, then don’t worry about it, but if it’s happening every week, you need to address the situation. Approach them in a non-confrontational way and try and find out why they’re not turning up for training. It could be lack of motivation, which means they’re probably not getting the results they were looking for, or it could be a number of reasons. Either way it’s bad for business, so try and find out why they’re not showing up. Remember, you’re running a business too, so if they just don’t want to train anymore, move on and try to find another client that will fill that gap in your timetable.

2. They’re not following a diet plan that you provided

If your client doesn’t see results, they won’t want to pay you for your time. You should be able to spot whether your client seems to be following the diet plan that you have set out, and any good personal trainer knows when someone is eating more than they tell you. If they’re not following a diet plan or listening to your advice, they might not see the value in what you’re trying to do. Again, you should address this sooner rather than later and try to motivate them. Once they see results, they’ll be eager to keep up the good work.

3. They start complaining about money

As a personal trainer, chances are at some point you’ll become the agony aunt to your client. Of course you need to be attentive when they’re complaining about their cat dying or next door neighbour cooking too much, but when they start talking about finances, alarm bells should start ringing. Everyone struggles with their finances at some point in life, but if your client is constantly talking about money, they could be trying to alert you that they can’t afford your services anymore. A great way to combat this would be to offer your services on a group basis, this means that they could bring a friend and pay less than they would normally, which means you’re still getting the same income and they’re more likely to attend class.

4. Clients aren’t interested in trying new things

As part of your training regime for your client, you will inevitably have to change things up every now and then. This helps motivate people as they start to use muscles in a different way and feel a different “burn” but also shows that you’re trying new things to get better results. If your client is resistant to new exercises or changing their workout plan, chances are they’ve lost interest in what’s happening. Could this be that things are working really well, or could this be down to the fact they don’t see the value in your sessions, and therefore you? Keeping lines of communication open and addressing any issues like this in a friendly manner really helps retain clients. Are you the root cause of the problem? Is your workout too difficult? These are some questions you need to ask as well, because at the end of the day it’s your client that needs to benefit, not you.

5. They’re complaining of pain all the time

There is a major difference between pain and the burn. Fail to see the difference between these two aspects and you’re going to lose your client. If your client is injured whilst working out they might be out of action for a few weeks, and worst of all it might be your fault. If you push your clients too hard, they won’t enjoy training with you. Yes, push them to their limits, but understand where those limits are or you just become an angry shouting person that they no longer want to hand money over to.

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7 tips for retaining your personal training clients

Trying to find new clients can be extremely difficult, but instead of focusing on bringing in new business all the time, you need to make sure you’re putting a lot of time and effort into retaining your current PT clients – after all, these are the people who are going to refer you to a friend and keep you in business.

If you’re waking up in the morning and looking at your schedule only to find that more and more of your clients are dropping off, you need to make a change – and fast. So how do you maximise your retention rates and turn those clients from once a month to once a day relationships?

Here are 7 tips to help you retain your personal training clients.

  1. Always use their name

Frequently using someone’s name establishes that you are invested in them personally. Using someone’s name in a conversation means you are creating an individual message and goes a long way to motive them. A simple but effective trick you should use in conversations and when you’re shouting at them to push that bicep curl one more time.

  1. Be excited

We don’t mean jumping around like a puppy or talking so much that you look like you’ve taken too much pre-workout. We mean being excited about training with the person and their progress. Positive vibes create more positive vibes. Chances are you’re going to have to act as a therapist on many occasions with your clients, so turn negatives into positives and create an exciting atmosphere for them. It’s a good chance they’re going to be unhappy about their current physical health, so create excitement about making a change with them.

  1. Know your stuff

Make sure you know how best to get results for your clients and use that knowledge to help them. Have they heard about a new weight loss regime or training program? You need to be all over that with your critique and let them know what you’re planning for them is safer and gets better results. Be the go-to expert in your field not just in the gym, but online as well. Start a blog and talk about the best way to achieve results and critique the fads out there. Chances are when someone pays a compliment to your client they’ll refer that person to your blog or social media page so it pays off to make sure you’re seen as a good knowledge base.

  1. Talk about the future

You should be planning your client’s journey for them over a 4-6 week period or even further. Say things like “In 4 weeks we’ll be adding extra weight to your squat rack to get better results” or “In 4 weeks’ time we’ll be changing your diet to accommodate your weight loss goals more aggressively”. Planning ahead sets goals for your clients and lets them know they need you to help them achieve those goals.

  1. Find out why your client wants to improve

This sounds simple, but discovering exactly why your client has come to you for advice is vital to creating that all important relationship. For example, your client may struggle to build muscle on their legs or struggle to lose weight in general. You won’t know how to help them achieve their goals until you A. ask them what they want to achieve and B. discuss their past efforts. Only then can you really understand how to help people achieve their fitness goals. If you have a lot of clients it’s easy to try a one-size-fits-all approach but the truth is; that won’t work. No results= lack of retention.

  1. Track results

Your clients will be keeping tabs on how they are improving, but you need to be all over it. Make sure you’re keeping lists and documents tracking their progress so you can show them how well they’re improving a few weeks down the line.

  1. Keep in contact with your clients

Any client wants to feel like you are tuned into their progress, so keeping in constant contact really helps build a strong relationship and lets them know that you care. Go easy on the “how is the dog feeling” texts, but send them an email or text every now and then to let them know that you’re pumped for the next session or to offer good advice on some new supplements that may help them. In addition, being available when they text you really helps strengthen retention rates as they now have access to advice when you aren’t around.


10 motivational quotes to help get your clients motivated (as well as yourself)

Just like getting out of bed in the morning, the motivation to drag yourself to the gym can be lacking even on the best of days. But when it’s your job as a personal trainer to motivate people and keep their “eyes on the prize”, there’s simply no way you can have an “off” day. Your clients look to you for enthusiasm and positive reinforcement to be able to give them that extra energy they need to realise their goals, so it’s wise to have a few motivational quotes in your back pocket to really get them focused on results.

With this in mind, we’ve put together a list of motivational quotes that really help get your fitness clients (as well as yourself) motivated.

Don’t quit. Suffer now and live the rest of your life as a championMuhammad Ali

Don’t quit. You’re already in pain. You’re already hurt. Get a reward from it.Uncredited

Defeat is a state of mind; no one is ever defeated until defeat has been accepted as a reality.Bruce Lee

Make sure your worst enemy doesn’t live between your own two earsLaird Hamilton

If you fail to prepare, you’re prepared to failMark Spitz

You can motivate by fear, and you can motivate by reward. But both those methods are only temporary. The only lasting thing is self-motivationHomer Rice

You find that you have peace of mind and can enjoy yourself, get more sleep, and rest when you know that it was a one hundred percent effort that you gave–win or loseGordie Howe

You only get out what you put inUncredited

Just keep going. Everybody gets better if they keep at itTed Williams

It’s not whether you get knocked down; it’s whether you get upVince Lombardi

So happy training, and remember – if you haven’t got the will to succeed, you won’tinsure4sport (yep we came up with that one!)

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